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Trend Innovations Holding Inc. analyzes trends in digital news consumption for the formation of the strategy and development of the application Thy News

23 August 2022


For several years now, the board of Trend Innovations Holding Inc. (OTCQB: TREN) forms an annual development plan for its news application Thy News. To form this strategy, the team monitors the research on digital news and studies global trends in their consumption.

Those who want to understand how the preferences and habits of the news audience around the world change, just need to follow the annual publication of research results Digital News Reportthe Reuters Institute for the Study of Journalism at Oxford University.

For example, the 2020 report had already indicated that the “podcast” format would be increasingly developed in order to improve audience engagement. Already it is observed that this format, which surprised many experts, when it seemed that its popularity went away, they became an exceptional niche product and a new peak of demand emerged. Trend Innovations Holding Inc. is now working on adding this feature to its news aggregator Thy News and wrote about it in detail in a press release dated August 17, 2022.

After reviewing the digital news report for 2022, the team would particularly like to highlight and comment on the following materials:

“Smartphone has become the dominant way in which most people first access news in the morning”

“Podcast growth seems to have resumed, with 34% consuming one or more podcasts last month”

“YouTube benefits from the popularity of video and hybrid podcasts”

Thy News is a competitive application in the digital news market. The functionality that it implements is focused on providing current content and a user-friendly interface.

News aggregator Thy News offers to choose the sources of interest and does not limit preinstalled sites with no choice. For ease of reading, you can select a design from the 5 represented options, as well as save the news for deferred read or offline mode. By synchronizing a user’s location, the app’s TOP YouTube section will provide an up-to-date selection of videos.

The application develops according to the development trends for the online audience. By encouraging them to read quality content from authoritative publications and discover new sources of information.

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Forward-Looking Disclaimer

This press release may contain certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Trend Innovations Holding, Inc. to be materially different from the statements made herein.

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